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According to the business plan, this would be a “a 65-70,000 square foot facility located in the heart of San Francisco…projected to draw almost a million visitors annually.
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In one set of discussions, $65 million was bandied about as the amount of money the band needed to raise to build out the digitization and sales efforts of its so-called Vault - the tape collection of its shows - plus the building of a Terrapin Station. (Another informed source doesn’t recall Bannon.) An informed source says even then-banker Steve Bannon made a pitch. The Dead sought financial advice and had conversations with a number of bankers and advisors including, at one point, Houlihan Lokey. Photo of Jerry Garcia (Photo by Michael Ochs Archives/Getty Images) “The Grateful Dead is much more than buying a ticket or buying a t-shirt,” says Joe Jupille, professor of political science at the University of Colorado and an amateur Grateful Dead historian.
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And this doesn't include merchandising and music sales which bring in many hundreds of millions more. will likely make tens of millions this year, too. In 2020 Variety reported: “The band grossed $250 million in the past five years, averaging a box office of $2.3 million per concert…” The original Dead sold $393 million in tickets alone from 1965 to 1995, according to the Grateful Seconds blog (put out by my pal and banker, Dave Davis). The Grateful Dead, in all its iterations, have become a huge business over the years. (Note to Deadheads: I’m no expert here-though I’m a big fan and did see them in Baltimore, March ‘73.) Filling in for the late Jerry Garcia-who passed away in 1995-is guitar virtuoso and heartthrob, John Mayer. The current incarnation of the Grateful Dead today is Dead & Co, as a number of its original members have either passed away or no longer play with the band. As we roll into the high summer season millions of us will be going to concerts.įor a good many that means taking in a Grateful Dead show.Īs it turns out there are some salient business connections - some fascinating and others more obscure - to the Dead.
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